Four Types of Social Media Content That Work
An article in USA Today recently asserted that “… most small businesses feel like they are wasting their time on social media, according to a new survey.” While no one can guaran…
How is "Boeing" doing in the world of Social Media
The 787 Dreamliner battery fire incident in Boston in conjunction with a series of not-so-good events for Boeing was a cause of negative chatter in the press. But, was an average …
Who won the CES Twitter Buzz
Another CES has come and gone: it’s time for us to declare the show’s winners and losers. To do so, we collected over a million tweets and analyzed them in real-time every day dur…
How are the US Automakers leveraging Social Media?
The US is the second largest automotive market in the world. After having been the world’s largest market for over a century, US lost its leadership position in 2010 to China. Des…
Social Media Ecosystem Report Highlights How Salorix is Solving Social Big Data Challenge
The Social Media Ecosystem Report recently came out with Salorix getting extensive coverage in the section titled: Big Data Enables Enhanced Business Intelligence, alongside IBM, …
Marketing Transformation Is Being Driven by Big Data
Big Data & Social is a Billion Dollar Opportunity
In the past 30 years, waves of new technologies roughly occurring once every decade have transformed different functions withi…
CEO Insight: Social Media's "Last Mile" Problem
In the past month, we have all heard about GM pulling their $10MM ad budget from Facebook, and pundits are weighing in on whether social media is good for advertising or not. That…
CEO Insight: Big Data and Social Intersect in 2012: Implications for Business
Big Data and Social has become the latest buzzword off late, and I can personally vouch for it by the number of people (on the client side) we see nowadays who are eager to attend…
E-Commerce in India: Leveraging Social Media to Increase LTV
Indian companies leverage social to build customer base E-Commerce has been the buzz word in India for the past three years or so, with at least one e-com site launching every …
Effective Strategy for Brands to Engage Users on Twitter
Two tweets per day can optimize social engagement Brands and companies today have an image problem. A social one, to be exact. How to manage an online presence, create a dialo…
CEO Insight: What if Twitter had evolved before Google?
Imagining a different digital landscape for search and social Recently we have seen a study from WPP/TNS on how misguided digital strategies have created "huge volumes of noise…
CEO Insight: How Facebook Made A Little Money On My Birthday
As a Social Media Campaign Management software provider, I often have to tell people, in the simplest way possible, just how social media giant Facebook makes money. I celebrated…
Big Data and Its Implications
Big Data has become the latest buzzword. We see a lot of interest and questions from our clients and prospects, so we thought we will put together our thoughts: Big Data is he…
Combining Social Media Tools Results in Major Efficiencies
Disjointed systems for social media campaign management do not scale Our insight about inability to scale social media marketing efforts came from a combination of internal tho…
Market Risk for Current Social Media Listening and Publishing Platforms
We typically meet two types of potential customers today: those who have already embraced social media, “early adopters” (i.e., someone who is running social media campaign on a r…
Attribution Modeling - Is There an Optimum Path ?
“We don’t know if the allocation of our media budget is scientific and optimum” a client recently said. His company was a technology behemoth running a $20 million dollar campaign…
Analytics in Digital Marketing - Where are we going?
The type and number of digital marketing channels is proliferating. Types of channels include Email, SEO, PPC, Display, mobile and social media. For each type, there are many inst…
Social Media Advertising - Points to Ponder
Advertising on social media is forecasted to grow exponentially over the next few years. Marketers of all shapes and sizes have been experimenting with running social media campa…
